Google Ads of the Decorative Cosmetics website | $1 per purchase

The client approached me needing to set up a Google Ads campaign for their budget cosmetics website. At that time, the site had no sales, only advertising on Facebook was being tested.

Strategy and Implementation:

1. Development of Search Advertising and Google Shopping: A Google Merchant account was created, profile and feed adjusted. As a Google partner, I was able to provide the client with a 10,000 UAH advertising bonus.
2. Multichannel Approach: Launched an advertising campaign with the objective of selling products under different traffic sources. The goals included making a phone call, adding items to the cart, and making a purchase. Various types of conversions were used to train Google Ads more quickly.
3. Analysis and Optimization: Initial campaigns did not yield the desired results, and the average cost per conversion exceeded 100 UAH. Within a week, we reached a KPI of 2.26 USD (90 UAH), and then reduced the cost to 0.83 USD (33 UAH) per purchase.
Results:

Overall, the client invested 1,744 USD (69,500 UAH) and received 1,581 purchases with an average cost of 0.83 USD (33 UAH) per purchase. Google Shopping and Performance Max campaigns showed the best results, allowing for maximally effective investment of funds. The total value of goods in the cart was about 250,941 USD (10 million UAH).

If you also want to see real growth in your online store, do not hesitate to seek professional help. My expertise and experience in setting up effective advertising campaigns allow for optimal results with a low cost of conversion, ensuring a high ROI for your business.

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