Google Advertising for the online store of nail lakes

My main task was to improve the effectiveness of existing advertising campaigns. At the time of cooperation, the customer received 50 applications a month, but the desired amount was 250.

Six months have passed since the launch of the advertising account until the time the case was written. During this time, I have increased the number of transfers to the account more than 11 times. I started with 48 (50) conversions and now came out to a stable index of 555 orders per month. The maximum number of conversions is 752 orders.

Results: ROAS 1000%, 555 stable applications per month

Reference to the case: http://surl.li/psdut

#GoogleAdWords #GoogleAds