Google Adwords: 121 conversions to a video store

Project: online store of rolling conks and samcates

Advertised Groups of Products:
1) The rolling caves
2) the selfie

Stages of work:

Stage No. 1He has collected the right keywords for each group.Here you need attention and analysis on the issue, because the word "rolls" has several meanings, it was necessary to seat in the meaning and indirect characteristics of the keyboard with the target meaning.Stage No. 2He worked deeply minus words to cut off the excess requests that eat the budget.Stage No. 3Created relevant ads + sales add-ons in it (telephone, details, additional links, address)

Stage No. 4Campaigns are divided by location: Kiev (the city where the store is located) and Ukraine (the delivery is possible to other cities)

The Results:

Number of clicks: 486
Average CTR of advertisements: 7%
The average price of the click: 2.68g
Conversions made: 121 (commands through the basket, addresses to the phone number, transition to the Contact section - what could be traced within the platform)

#GoogleAdwords #contextadvertising #internet store