Google Adwords: 262 applications for the sale of cosmetics

Project: Website for the sale of cosmetics Farmasi
Region : Ukraine
Features: the site is stuck under the attraction of partners in the company Farmasi, who subsequently acquire this cosmetic on a monthly basis.The niche is quite narrow.Stages of work:

Stage No. 1He developed a group of keywords based on interests from potential partners.As a result, groups with requests were formed:
1) by brand pharmacy
2) The Pharmaceuticals
3) by registration in the pharmacy
4) by the pharmacy catalogue
5) Companies with similar cooperation bodies

Stage No. 2He broke the keywords and gathered a list of minus words so that he did not waste the budget.Stage No. 3For each group, it has made its own, separate announcement, for maximum relevance.Stage No. 4After a month of conduct, according to the statistics, he carried out a "cleaning" of groups and keywords: he turned off everything that does not bring applications and left only what converts.Results for today (for 5 months of work):

Number of clicks: 5093
Average CTR for all advertising groups: 16,57%
The average cost of the click: 2.14gn
Number of Applications: 262
Conversion rate: 5.15%
The average cost of the conversion (request attraction): 41,44grn

#GoogleAdwords #Cosmetics #Mlm