Period: August 2021 – April 2022
Campaign Type: Google Display Network (GDN)
Objective: Drive traffic through banner ads and remarketing for the "Fix & Flip Loans" product
What Was Done:
Launched campaigns targeting cold audiences and remarketing segments
Optimized placements and excluded low-quality websites
Created responsive display ads and image banners
A/B tested ad creatives to improve performance
Results:
Clicks: 4,340
Impressions: 856,000
Average CPC: $0.68
Total Spend: $2,940
Top-performing campaign: GDN/Mortgage – 2,415 clicks
Conclusion:
Successfully scaled upper-funnel traffic, ensuring strong brand visibility and steady lead acquisition at an affordable CPC.
Campaign Type: Google Display Network (GDN)
Objective: Drive traffic through banner ads and remarketing for the "Fix & Flip Loans" product
What Was Done:
Launched campaigns targeting cold audiences and remarketing segments
Optimized placements and excluded low-quality websites
Created responsive display ads and image banners
A/B tested ad creatives to improve performance
Results:
Clicks: 4,340
Impressions: 856,000
Average CPC: $0.68
Total Spend: $2,940
Top-performing campaign: GDN/Mortgage – 2,415 clicks
Conclusion:
Successfully scaled upper-funnel traffic, ensuring strong brand visibility and steady lead acquisition at an affordable CPC.