Google Display Ads – Cold Traffic & Remarketing for Mortgage

Period: August 2021 – April 2022
Campaign Type: Google Display Network (GDN)
Objective: Drive traffic through banner ads and remarketing for the "Fix & Flip Loans" product

What Was Done:

Launched campaigns targeting cold audiences and remarketing segments

Optimized placements and excluded low-quality websites

Created responsive display ads and image banners

A/B tested ad creatives to improve performance

Results:

Clicks: 4,340

Impressions: 856,000

Average CPC: $0.68

Total Spend: $2,940

Top-performing campaign: GDN/Mortgage – 2,415 clicks

Conclusion:
Successfully scaled upper-funnel traffic, ensuring strong brand visibility and steady lead acquisition at an affordable CPC.