Google Smart Campaign – Fully Automated Lead Generation for LBC

Period: August 2021 – April 2022
Campaign Type: Smart Campaign (cross-network automation)
Objective: Run automated lead generation for Fix & Flip Loans with minimal manual setup

What Was Done:

Launched Smart campaign with auto-bidding and machine learning targeting

Combined performance across YouTube, Display, and Search networks

Analyzed device performance, time-of-day efficiency, and network delivery

Results:

Main campaign: 204,678 impressions

Average CPV: $0.10

Total Spend: $219.82

Most impressions via YouTube (93% of views)

Mobile users accounted for 64–67% of reach

Conclusion:
Smart campaigns delivered consistent branding and lead potential across multiple channels with minimal management effort.