YouTube Video Ads – Mass Reach and Video Conversions

Period: August 2021 – April 2022
Campaign Type: YouTube Video Ads
Objective: Attract new prospects and generate conversions through low-cost video views

What Was Done:

Launched CPV and action-based video campaigns

Targeted high-interest audiences in California, Texas, and Florida

Ran branded video ads for LBC Capital with strong value messaging

Tracked view rates, demographics, and hourly performance trends

Results:

Views: 153,000

Conversions: 36

Average CPV: $0.05

View rate: 4.72%

Best performer: RUS_CA_TX campaign – 106,433 views, 37.32% view rate

Conclusion:
The campaigns achieved massive reach and high engagement at a very low cost per view, ideal for awareness and remarketing in the mortgage finance industry.