Google P-Max bus rental

Launching banner placement targeting the audience segment looking for bus rentals.
Budget: 200 UAH/day
Period: 21 days
Goal: Achieve a low cost per click and cost per conversion.
Conclusions:
The campaign achieved the set goal of reducing the cost per conversion to an average of 38 UAH. Optimization allowed for maintaining a stable CTR and a low cost per click (CPC).