Goal:
Optimize Google Search Ads campaigns for Groombo, with a target lead cost of $2.2 for the US geo.
Approach:
Strategy: Use a bidding strategy to maximize conversions.
Target audience: Users from the US, segmented by search intent.
Keywords: Selected relevant keywords for dating services.
Creative: Develop attractive ads to drive clicks and conversions.
Tracking: Use conversion tracking to assess performance and optimize in real-time.
Results after one month of work (with a limited budget):
CTR: 7.14%
Total clicks: 545
Impressions: 7,635
CPA: 107.9 UAH
Conversions: 137
Cost per click (CPC): 26.25 UAH
Total expenses: 14.3K UAH
Efficiency growth: +372.41% in conversions, +16.24% in expenses
Optimize Google Search Ads campaigns for Groombo, with a target lead cost of $2.2 for the US geo.
Approach:
Strategy: Use a bidding strategy to maximize conversions.
Target audience: Users from the US, segmented by search intent.
Keywords: Selected relevant keywords for dating services.
Creative: Develop attractive ads to drive clicks and conversions.
Tracking: Use conversion tracking to assess performance and optimize in real-time.
Results after one month of work (with a limited budget):
CTR: 7.14%
Total clicks: 545
Impressions: 7,635
CPA: 107.9 UAH
Conversions: 137
Cost per click (CPC): 26.25 UAH
Total expenses: 14.3K UAH
Efficiency growth: +372.41% in conversions, +16.24% in expenses