Google Shopping for the online bicycle store

Earlier the client himself worked with the settings of contextual advertising, which was set up the search campaign, but the client wanted to get more applications.Advertisements attract more attention and give more information to the user about a specific product compared to the usual ads in the search network.More wide coverage.In search results, the user can see a few goods announces, as well as a text of advertising, if it responds to the request.This allows you to double the coverage of potential buyers.The main stages of the trading campaign:

Creating an account in the Merchant Center service is a service where we download data about the goods for their further use in the trading campaign.Data feed preparation is a file with reporting information about the cargo, corresponding to certain Google quotes.Create a trading campaign in the Google Ads account.All the Google Shopping preparation and setting robots took two days.Basically, more time is spent on the preparation and approval of the data.The trading company works 2 months, the average price per click and the cost of conversion in the trading company is significantly lower, lower in the total by account

Through the trading campaigns we can get:

In two months of cooperation we have 69 conversions for the amount of 89.844 UAH.As you can see, if you do what a team is experienced to do, then the result is appropriate, which everyone is able to do.Not all recommendations, which somewhere described, can work well, as each product / service and advertising account individual and require critical and analytical approach of experienced commands.Obviously, if at the beginning the account was wrapped according to the recommendations of the command, then the result is guaranteed by the better.