Anna Pinchak
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Google Shopping for Wholesale Clothing Store
Contextual Advertising
In this case we will talk about the progress of increasing income without additional advertising spending.This became possible through the optimization of advertising campaigns and the correctly selected strategy.Also an important role has been played by the optimization of the site, the properly designed maps of the product and the target pages.The optimization of the site is engaged in the SEO department, the digital marketing studio Golden Web Digital.Initially, it was decided to focus on search campaigns with the aim of attracting the target audience - interested in buying clothes by wholesale.However, such a approach did not give results for this customer.It was decided to attract visitors through Google Shopping and later convert them into buyers.In a few times greater the volume of target traffic at the same;weights, as and on search campaigns, for the cost of the low value of the click (in the aforementioned case, it is 0.04;grn.• high coefficient of transactions, for the account of information; low cost of transactions, for the account of low value of transition; on the site and high coefficient of transactions; increasing the income without additional cost of advertising.
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Google Shopping for the online bicycle store
Contextual Advertising
Earlier the client himself worked with the settings of contextual advertising, which was set up the search campaign, but the client wanted to get more applications.Advertisements attract more attention and give more information to the user about a specific product compared to the usual ads in the search network.More wide coverage.In search results, the user can see a few goods announces, as well as a text of advertising, if it responds to the request.This allows you to double the coverage of potential buyers.The main stages of the trading campaign:
Creating an account in the Merchant Center service is a service where we download data about the goods for their further use in the trading campaign.Data feed preparation is a file with reporting information about the cargo, corresponding to certain Google quotes.Create a trading campaign in the Google Ads account.All the Google Shopping preparation and setting robots took two days.Basically, more time is spent on the preparation and approval of the data.The trading company works 2 months, the average price per click and the cost of conversion in the trading company is significantly lower, lower in the total by account
… Through the trading campaigns we can get:
In two months of cooperation we have 69 conversions for the amount of 89.844 UAH.As you can see, if you do what a team is experienced to do, then the result is appropriate, which everyone is able to do.Not all recommendations, which somewhere described, can work well, as each product / service and advertising account individual and require critical and analytical approach of experienced commands.Obviously, if at the beginning the account was wrapped according to the recommendations of the command, then the result is guaranteed by the better.
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Google Shopping for Ukrainian Shoe Manufacturers
Contextual Advertising
Online shop, Ukrainian manufacturer of skin shoes.Service: Google Shopping.Region: The whole of Ukraine.Advertising budget: 500 UAHThe goal is to increase the number of sales.The work on the launch of trade campaigns is divided into two stages.The first step is a technical part - the creation and setting of the Google Merchant Center account, which includes:
Verification of website compliance with Google Merchant Center
Create a Google Merchant Center account;
… Property of the site;
creation of the TZ on the fide and formation of the fide;
checking and downloading into the FID system;
The second step is the robot in the Google Ads account:
establishment of trade campaigns according to the developed structure;
Viber and testing of strategies;
analysis of effectiveness;
launch of intelligent campaigns;
The launch of dynamic remarketing.Through the trading campaigns we can get:
in several times greater the volume of target traffic at the same costs as on search campaigns, for the cost of the low value of the click (in the aforementioned case, it is 0.03 UAH.and the
high coefficient of transactions, at the expense of information;
The low cost of transactions, at the expense of the low cost of transition to the site and the high coefficient of transactions.
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Google Shopping for Ukrainian Clothing Manufacturers
Contextual Advertising
The setup robots started with the trading campaign to cover absolutely all the commodity positions.Goods Advertising is one of the cheapest ways to attract potential customers to Google Ads.But in order to launch this kind of advertising, the online store must respond to the quotes of Google Merchant Center:
use of the HTTPS protocol;
availability of a page with a description of payment and delivery options;
… the availability of a page with a description of the return of goods and money;
physical address, telephone, e-mail store;
the correct form for the customer’s contact data;
Understand the terms of shares and deductions.They worked on two rational campaigns:
The Google Shopping
Dynamic remarketing based on FID
Trading company in the Media Network is a convenient and efficient solution, which allows counting a lot of чинников in the process of management of media advertising.This is the easiest way to find new customers and increase the number of conversions.Through the trading campaigns we can get:
a high coefficient of transactions, for the account of information;
The low cost of transactions, at the expense of the low cost of transition to the site and the high coefficient of transactions.We have achieved outstanding results in optimizing Google AdWords advertising campaigns.This case obviously makes it clear that it is always necessary to paint the channels of involvement of the specialists in the project and to evaluate the commitment.If the results of the subordinate robots don’t dominate you, lock the specialists, consult and don’t damage the resources to the analytics.On the example of this case, we see the importance of fascinating the specialists and the results of the efficiency of the robots of the advertising campaign.Do you have the results of your online shop?Analyze the robot of advertising, do the analysis, so don’t save on specialists.
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Google Shopping for Wholesale Online Shop
Contextual Advertising
The Vikon Robots:
1 .Create a Google Ads and Merchant Centre advertising office, and set them up according to the requirements.2ndSet goals and audits in Google Analytics.ThreeThe association has been carried out by a number of internal works of Google Ads, Merchant Centre and Google Analytics.4 .Creating and forming a fidu to launch a commercial advertising campaign.It is imported to Google Merchant Center.and 5.The advertising campaign was created by Google shopping all cargo and performed the corresponding robots on its optimization.In addition, at the beginning of the cooperation, the product range was segmented by groups for more convenient analysis and correction.6 .A number of advertising campaigns have been created according to the structure of the site.According to the skin campaign, a number of works were made for its optimization.The customer is engaged in a variety of products.I moved the structure of his site to Google Merchant Center.Thus, we are now able to quickly enable that switch the necessary cargo from the advertising.They have created a simple trading campaign, as well as a campaign for remarketing, dynamic remarketing based on the fidu of goods announcement.For the skin of the companies, I was stepped and redistributed the budget according to the amount of sales.More efficient companies received more budget funds, weak ones received less.Once a week, I was engaged in manual rate management to reduce the cost of potential customers and increase the conversion rate.As you can see on the screenshot below, we launched different categories of goods in individual commodity companies.This strategy has proved effective.In addition to the aforementioned methods, will also be used and other methods of optimization of the company, which do not allow the cost of the click to rise.The robot over their elimination, so that within the framework of the budget to get a bigger number of new users.
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Women's Shoe Shop - Women's Shoe Shop
Social Media Marketing (SMM)
The task:
small rebranding; to develop a visual page concept; to form a brand recognition; daily posting of posts and stores.
The Technical Part:
… We have developed a dozen logos and approved the best option.
Create icons for Haylights.
A banner on Facebook.
- organized a photo session and released a video for Stores
The local bloggers for the barter
Every day I have a post and a stores.
During the first months, robots developed a recognized page concept. They created periodic rubrics in the story (reviews, video review of shoes, surveys about shoes and other activities), the result of which substantially increased coverage and interaction on the page. They have increased the activity and the number of orders by carrying out rosigrashies, shares and barteries with bloggers. We work together and continue to make excellent results.
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Supplier - Supplier of fresh green
Social Media Marketing (SMM)
The task:
Create pages in social networks
Create the brand awareness
… Increase the number of subscribers
Posts and Stories
Attracting new customers
The Technical Part:
Create pages on social networks (FB, Instagram)
Create a brand promotion strategy
We have developed a dozen logos and approved the best option.
Create icons for Haylights.
Create a banner on Facebook
- organized a photo session and released a video for Stores
Organizing a promo-roll
Created the character of the brand (Gusenia Sarah)
Contacts Local Bloggers for Advertising
During my conduct, I created from scratch the concept of promoting and positioning the brand. They created rubrics for posts and stores, touching those green and warmths, thus raised the brand’s awareness. They have developed interactive story with the brand character. There are many plans and ideas, so we will continue to realize them!
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Rostria Coffee - Rostria Coffee
Social Media Marketing (SMM)
The task:
Change the visual page concept
Create the brand awareness
… Increase the number of orders
Posts and Stories
The Technical Part:
Created the logo.
Create icons for Hailiths.
Create a stylistic profile
A banner on Facebook.
- Create fast messages in Direct
Organized a dozen photos.
- organized video screens and written a script
The local bloggers for the barter
I played the game and action.
Create a character for Sturry.
I was fasting and every day I was fasting.
During the joint collaboration, I developed a firm style of page recognition. They attracted a new audience and increased the number of orders through interactive stores and acquaintances with the range of rostery. With the help of setting fast messages increased the speed of processing orders.
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500 USD Promote the online shop of skin shoes
Website SEO Audit
The customer turned to the digital marketing studio in the spring of 2019.Initially, the task was to develop the site and synchronize it with 1C (synchronization of two sides).As far as the technical task for the development of the project was predicted a lot of unique functional, it was recommended for the client to develop a site in Python programming language using the Django web framework.When the project was ready for oriented by 70%, the buyer was given a strategy to launch the site.To form the strategy, a analysis of competitors was carried out, according to which strong sites with old domains are in the top of the publishers.According to the analysis of the customer, the orientation period of expectation of results was cleared.Since the domain was new, without history, accordingly and the results were predicted orientally in 8 months from the beginning of the works, taking into account competition.At the same time, the entire period was conducted by robots associated with web resource optimization - internal and external optimization.Initially on the site was launched only the Russian version of the site, after a year of robots were added also Ukrainian.A significant dynamic of growth the site is expected to be demonstrated in September 2020, as the strategy of robots with resources has been changed during this period.A significant emphasis began to be placed on the internal optimization and subsection of relevant topics for the blog materials.After the formulation of the strategy, the orderer performs a photo session.In the strategy were planned those articles according to which photos were provided.Also some technical moments were introduced to the site's workplace, one of them was the collection of the site's browser.This has achieved the maximum relevance of the pages.In the last three months, the traffic of the site has grown by 56%.The number of requests on which the site is viewed is 23%.With the increase in the number of queries not observed a decline in the average position of the site, this means that the web resource already has a sufficiently high level of trust in the search system and new queries come to a sufficiently high position in the index.
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500 USD Website optimization of shoe manufacturer
Website SEO Audit
The optimization of the site was launched in September 2020. Initially, a list of tasks was provided to developers, and the list was completed in November 2020. On the website, only internal optimization was carried out. After the processing of the programmes, the URL list was also formed to set the 301 redirect, as a mistake was made in the setup of the site’s two-speaking.
The growth of organics began three months after the introduction of technical works, the setting of 301 redirect and the permanent optimization of the web resource. Important is that the замовnik agreed to work on optimizations, not wondering, on what is technical problems in the site, and all the robots brought significantly less results than the small b. But, this gave results after the introduction of the rectangles and the full reindication of the site.
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500 USD Promotion of the online bicycle store
Website SEO Audit
The main problem was that the site was optimized under one region - the city of Kiev. Accordingly, it was not possible to immediately remove all the content from the main pages and metatages concerning Kyiv, as it was a threat to fall under the sanctions of Google. To the robots of change of content were conducted gradually and regional semantics was redirected to the page "The Shop in Kiev". These robots were conducted for three months. During this hour of work I met with a drop in traffic in November. There has also been a seasonal decline in traffic. But the situation in the summer has already corrected.
Comparison of two periods of the season - 1.03.2020-31.03.2020 and 1.03.2021-31.03.2021 The number of clicks increased by 817%, indicating by 477%. The average position is 10.7, in 2020 it was 19.8.
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3000 USD Development of the website for the manufacturer of children's clothing TM TAT
Python
1 . The online store of the Ukrainian manufacturer of children's clothes. bilateral integration with 1C (change of data: cargo, availability, ordering etc.)
2nd The price of the goods can be viewed only after registration moderation by the administrator of the site.
Three On the card of the product the customer can upload a photo. The administrator can view the pages of the site and send specific charges through Viber. Also in the personal office of the customer is present the opportunity to download the load in a file in Excel format and download it, resulting in ordering a few clicks.
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3000 USD The Crocus City Shoe Shop
Python
1 . Implemented subway (the site receives information about the goods, and the site gives data on availability) integration with 1C.
2nd There is a possibility to order the goods both through the function "Buy in 1 click" and fully formed in the checkout.
Three The API of the New Mail and the online payment service LiqPay is connected.
4 . With the site, the Golden Web Digital team works monthly in the SEO promotion format and Google Ads.
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3000 USD Online shop for clothing brand
Python
The website of the Ukrainian brand of clothing, developed in the programming language Python. There is the possibility to easily order any available product, an online payment is connected.
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2500 USD Development of corporate website
Python
The company is engaged in the construction of self-service cars and is also a manufacturer of automotive chemistry. The purpose of this site is to present activities online, as well as to increase the sales of car chemistry and equipment for car complexes. The design of the site was created according to the corporate visitor colors of the company. The website was developed using Python programming language using the Django web framework. The resource is the most informative for customers. The site was launched according to all Google search algorithms.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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СЕО продвижение сайта
226 USD
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РК в Google Ads
113 USD
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Configuration of contextual advertising in Google
158 USD
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Реанимирование Instagram профиля или раскрутка нового
113 USD
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Продвижение мобильного приложения
293 USD
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Adwords. Работа за рубежом.
90 USD
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Сайт курсів програмування під ключ
451 USD
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SEO аудит інтернет магазину
226 USD
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Сайт под ключ
677 USD
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Сайт на PHP
451 USD
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