The customer turned to the digital marketing studio in the spring of 2019.Initially, the task was to develop the site and synchronize it with 1C (synchronization of two sides).As far as the technical task for the development of the project was predicted a lot of unique functional, it was recommended for the client to develop a site in Python programming language using the Django web framework.When the project was ready for oriented by 70%, the buyer was given a strategy to launch the site.To form the strategy, a analysis of competitors was carried out, according to which strong sites with old domains are in the top of the publishers.According to the analysis of the customer, the orientation period of expectation of results was cleared.Since the domain was new, without history, accordingly and the results were predicted orientally in 8 months from the beginning of the works, taking into account competition.At the same time, the entire period was conducted by robots associated with web resource optimization - internal and external optimization.Initially on the site was launched only the Russian version of the site, after a year of robots were added also Ukrainian.A significant dynamic of growth the site is expected to be demonstrated in September 2020, as the strategy of robots with resources has been changed during this period.A significant emphasis began to be placed on the internal optimization and subsection of relevant topics for the blog materials.After the formulation of the strategy, the orderer performs a photo session.In the strategy were planned those articles according to which photos were provided.Also some technical moments were introduced to the site's workplace, one of them was the collection of the site's browser.This has achieved the maximum relevance of the pages.In the last three months, the traffic of the site has grown by 56%.The number of requests on which the site is viewed is 23%.With the increase in the number of queries not observed a decline in the average position of the site, this means that the web resource already has a sufficiently high level of trust in the search system and new queries come to a sufficiently high position in the index.