Promotion of the online bicycle store

The main problem was that the site was optimized under one region - the city of Kiev. Accordingly, it was not possible to immediately remove all the content from the main pages and metatages concerning Kyiv, as it was a threat to fall under the sanctions of Google. To the robots of change of content were conducted gradually and regional semantics was redirected to the page "The Shop in Kiev". These robots were conducted for three months. During this hour of work I met with a drop in traffic in November. There has also been a seasonal decline in traffic. But the situation in the summer has already corrected.

Comparison of two periods of the season - 1.03.2020-31.03.2020 and 1.03.2021-31.03.2021 The number of clicks increased by 817%, indicating by 477%. The average position is 10.7, in 2020 it was 19.8.