HAVEN Coffee · Kyiv Strategy and Content Plan

Artificial mini-case for the Kyiv coffee shop HAVEN Coffee. The work is a brief visual example of how I see the basic structure of an SMM strategy. This is a one-page draft that gathers exclusively the essence: defining the target audience, local positioning, content distribution by categories, and key rules of Tone of Voice. This example is created for the portfolio to quickly demonstrate my understanding of the basics of promotion and my ability to formulate ideas concisely without fluff.