Developed a wide-format brand lockup designed for high-visibility applications like storefront signage and web headers.
Composition: Created a fluid connection between the mascot and typography using a custom vector fishing line and rod element that frames the text.
Illustration: Features a detailed, multi-toned blue bass illustration with dynamic highlighting to create depth.
Typography: Utilized a dual-tone blue color palette for the text to create hierarchy and improve legibility against dark backgrounds.
Utility: Specifically engineered for layouts where a vertical or circular logo would not fit, ensuring brand consistency across all platforms.
Composition: Created a fluid connection between the mascot and typography using a custom vector fishing line and rod element that frames the text.
Illustration: Features a detailed, multi-toned blue bass illustration with dynamic highlighting to create depth.
Typography: Utilized a dual-tone blue color palette for the text to create hierarchy and improve legibility against dark backgrounds.
Utility: Specifically engineered for layouts where a vertical or circular logo would not fit, ensuring brand consistency across all platforms.