Hot external advertising
Hot outdoor advertising window “Equipage”
Advertising Campaign Idea/Slogan
The task of the window factory “Equipage”:
Increase the sales of energy-saving windows in the winter period. “Flying hot windows in the winter is that you don’t have to walk around the house in hot things,” we thought, and decided to turn the usual advertising into a social action in which every person could do a good thing and get a discount for it. To do this, it was enough to bring one pack of warm things, which at the end of the event were distributed in the homes of elderly and children's homes.
The number of people who want to exchange their stuff on hot windows has exceeded all expectations, both our and our customers. At the request of the buyers, the share had to be extended.
by P.S. Advertising hot patterns were linked to specifically trained people ;)
The project was developed by me within the framework of the creative agency Arriba.
Advertising Campaign Idea/Slogan
The task of the window factory “Equipage”:
Increase the sales of energy-saving windows in the winter period. “Flying hot windows in the winter is that you don’t have to walk around the house in hot things,” we thought, and decided to turn the usual advertising into a social action in which every person could do a good thing and get a discount for it. To do this, it was enough to bring one pack of warm things, which at the end of the event were distributed in the homes of elderly and children's homes.
The number of people who want to exchange their stuff on hot windows has exceeded all expectations, both our and our customers. At the request of the buyers, the share had to be extended.
by P.S. Advertising hot patterns were linked to specifically trained people ;)
The project was developed by me within the framework of the creative agency Arriba.
Ukraine 
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