Simple advertising campaign for simple windows
The “Montblan” window
The Idea of the Tiger and Plycer Outdoor Campaign/Slogan
Everyone who has ever faced the purchase of windows knows this unpleasant feeling when you stand with a bullet of a new window mark in your hands, you look at the endless flow of some numbers and you don’t understand exactly what they are all about? How do these windows differ from others? As a result, a person simply flows and purchases “something German” that he heard in the advertisement. We decided to address those buyers who want to buy themselves just a window, not an object of luxury, high fashion or not less high technology. An ordinary window that would protect against heat, cold and noise. A window that works. Just like Montblanc.
The project was developed by me within the framework of the creative agency Arriba.
The Idea of the Tiger and Plycer Outdoor Campaign/Slogan
Everyone who has ever faced the purchase of windows knows this unpleasant feeling when you stand with a bullet of a new window mark in your hands, you look at the endless flow of some numbers and you don’t understand exactly what they are all about? How do these windows differ from others? As a result, a person simply flows and purchases “something German” that he heard in the advertisement. We decided to address those buyers who want to buy themselves just a window, not an object of luxury, high fashion or not less high technology. An ordinary window that would protect against heat, cold and noise. A window that works. Just like Montblanc.
The project was developed by me within the framework of the creative agency Arriba.
Ukraine 
Available for hire