Hot-Rod — store of goods for making alcohol, oil, etc.

Hot-Rod is an online store that specializes in products for homemade alcohol, oils, cosmetics, perfumes, etc. The catalog includes yeast, airlocks, turbo-boosters, oils, flavorings.

Tasks
1. Bring the main priority queries into the TOP-10
2. Increase organic traffic by at least 50%
3. Improve brand recognition through the blog
4. Optimize category structure and internal linking

Results
For the period November 2023 – July 2024:
- Number of queries in TOP-30: 5,239
- In TOP-10 — 1,196 (growth +932)
- In TOP-3 — 578 (growth +440)

Organic Search (2024 vs 2023):
- Sessions: +97.17% (from 55,756 to 109,935)
- Sessions with interaction: +84.91% (from 37,183 to 68,755)
- Number of users: +133.19%
- Number of purchases ("purchase"): +91.53% (from 885 to 1,695)