How a beauty salon in Riga and Jurmala generated 19 leads in 2 d
Project Description
The company specializes in selling professional equipment for beauty salons in Ukraine. The main goal of the advertising campaign is to increase the number of purchases on the website while maintaining an optimal cost per conversion.
Project Context
The beauty salon equipment market in Ukraine is highly competitive, with a dense offering from both local and international brands. The main challenge is to stand out from competitors and convince the target audience of the company's product advantages.
Challenges
1. High competition in the niche, increasing the cost per click.
2. The need for precise targeting to reach decision-makers (salon owners and administrators).
Strategy and Approach
1. Development of tailored creatives for each target audience, highlighting equipment benefits.
2. Utilizing precise targeting for beauty salon owners and administrators.
3. Launching remarketing campaigns to re-engage website visitors and boost repeat purchases.
4. Continuous analysis and optimization of ad campaigns to reduce the cost per conversion.
Implementation
Results after 3 days:
- Audience #2 (salon owners and administrators): personalized ads developed, reaching 13,360 users with 6 website purchases at a cost of $16.20 per result.
- Remarketing: an effective campaign with a reach of 4,106, resulting in 8 website purchases at just $7.32 per conversion.
- New campaign with a “Sales” goal: 13,299 reach, 11 website purchases with an average cost of $14.04 per purchase.
Results
Results after 3 days:
Total purchases: 25
Average customer acquisition cost: $12.52
Total reach: over 30,000 users
The company specializes in selling professional equipment for beauty salons in Ukraine. The main goal of the advertising campaign is to increase the number of purchases on the website while maintaining an optimal cost per conversion.
Project Context
The beauty salon equipment market in Ukraine is highly competitive, with a dense offering from both local and international brands. The main challenge is to stand out from competitors and convince the target audience of the company's product advantages.
Challenges
1. High competition in the niche, increasing the cost per click.
2. The need for precise targeting to reach decision-makers (salon owners and administrators).
Strategy and Approach
1. Development of tailored creatives for each target audience, highlighting equipment benefits.
2. Utilizing precise targeting for beauty salon owners and administrators.
3. Launching remarketing campaigns to re-engage website visitors and boost repeat purchases.
4. Continuous analysis and optimization of ad campaigns to reduce the cost per conversion.
Implementation
Results after 3 days:
- Audience #2 (salon owners and administrators): personalized ads developed, reaching 13,360 users with 6 website purchases at a cost of $16.20 per result.
- Remarketing: an effective campaign with a reach of 4,106, resulting in 8 website purchases at just $7.32 per conversion.
- New campaign with a “Sales” goal: 13,299 reach, 11 website purchases with an average cost of $14.04 per purchase.
Results
Results after 3 days:
Total purchases: 25
Average customer acquisition cost: $12.52
Total reach: over 30,000 users
Kyiv 
Available for hire
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