## Project
BetaTransfer.io is an online service for international money transfers, targeting the markets of Ukraine, Kazakhstan, and Uzbekistan. The main goal of the advertising campaign was to attract targeted leads within a short timeframe. Competition in the international transfer niche is intense. It was crucial to quickly capture the audience's attention and convince them of BetaTransfer.io's reliability.
## Strategy and Implementation
Geo-targeting: campaigns were launched separately for Ukraine, Kazakhstan, and Uzbekistan to fine-tune targeting for each country. Rapid A/B testing of different ad formats was conducted to identify the most effective ones.
Key actions:
- The campaign was launched with segmentation by region.
- "Form submission" conversions were used as the primary goal.
- Continuous monitoring and real-time adjustments were made to improve performance.
## Results in 2 Days
Uzbekistan: 4 leads, reach — 398, impressions — 516.
Kazakhstan: 19 leads, reach — 7,271, impressions — 11,079.
Ukraine: 32 leads, reach — 26,391, impressions — 40,214.
BetaTransfer.io is an online service for international money transfers, targeting the markets of Ukraine, Kazakhstan, and Uzbekistan. The main goal of the advertising campaign was to attract targeted leads within a short timeframe. Competition in the international transfer niche is intense. It was crucial to quickly capture the audience's attention and convince them of BetaTransfer.io's reliability.
## Strategy and Implementation
Geo-targeting: campaigns were launched separately for Ukraine, Kazakhstan, and Uzbekistan to fine-tune targeting for each country. Rapid A/B testing of different ad formats was conducted to identify the most effective ones.
Key actions:
- The campaign was launched with segmentation by region.
- "Form submission" conversions were used as the primary goal.
- Continuous monitoring and real-time adjustments were made to improve performance.
## Results in 2 Days
Uzbekistan: 4 leads, reach — 398, impressions — 516.
Kazakhstan: 19 leads, reach — 7,271, impressions — 11,079.
Ukraine: 32 leads, reach — 26,391, impressions — 40,214.