How to make 6,331 registrations in Fb\Inst for the Festival "Life as
Case: How to Increase the ROMI from 59% to 272% in 2.5 Months in a Niche of Walking Excursions
Customer: Farolero
In June 2021, our team began collaboration with Farolero, the team of the organizers of theatralized excursions.The aim was to increase the number of tickets sold.To this goal, it was necessary to make traffic at a reasonable price.Initially, we couldn’t find creatives that could give a positive result.We created a lot of banners and texts, but there was no purchase, ROMI was just 59%.✓When we conducted the analysis, we noticed that simple messages on banner and medium volume texts work for this niche.We changed our approach and it worked.As a result, in July, the ROMI grew to 188%, and in the first half of August, this figure was 272% and continues to grow.Decision
Set up parameters for the desired audience
Farolero was launched in different cities, and using the same audience for all was not always the right solution.Invented analysis for ticket sales system
They introduced analytics, optimization codes and Google Pixels.We optimized the site, tracked the analytics and even the internal ticket sales system.Increase the efficiency of search advertising by connecting all Google services.The advertising campaigns were reinstated to the target indicators “conversion”, “buy” and “add goods to the basket”.Our team connected Google Adwords client to Google My Business, the free Google service, and increased the click rate – CTR – from 5% to 8-13% in different cities.And as a result: from the original ROMI at 59% in June, we were able to reach 272% in the first half of August.
Customer: Farolero
In June 2021, our team began collaboration with Farolero, the team of the organizers of theatralized excursions.The aim was to increase the number of tickets sold.To this goal, it was necessary to make traffic at a reasonable price.Initially, we couldn’t find creatives that could give a positive result.We created a lot of banners and texts, but there was no purchase, ROMI was just 59%.✓When we conducted the analysis, we noticed that simple messages on banner and medium volume texts work for this niche.We changed our approach and it worked.As a result, in July, the ROMI grew to 188%, and in the first half of August, this figure was 272% and continues to grow.Decision
Set up parameters for the desired audience
Farolero was launched in different cities, and using the same audience for all was not always the right solution.Invented analysis for ticket sales system
They introduced analytics, optimization codes and Google Pixels.We optimized the site, tracked the analytics and even the internal ticket sales system.Increase the efficiency of search advertising by connecting all Google services.The advertising campaigns were reinstated to the target indicators “conversion”, “buy” and “add goods to the basket”.Our team connected Google Adwords client to Google My Business, the free Google service, and increased the click rate – CTR – from 5% to 8-13% in different cities.And as a result: from the original ROMI at 59% in June, we were able to reach 272% in the first half of August.
Kyiv 
Available for hire