We made 60,000 applications a month for Yaraslav Samoylov
Case: 60,000 applications per month from social networks for free courses for women
Customer: Yaroslav Samoilov
In 2016, the famous psychologist Yaroslav Samoylov addressed us.The task was to generate applications for his free webinar for women "Male: Fair Instructions".From 2016 to 2021, this project grew and eventually turned into a 6-day free course for women.Now Yaroslav receives from 27,000 to 60,000 applications per month from our team for this course.Difficulty that arises:
Difficulty No. 1The need for a large amount of creatives
A large volume of traffic required a large number of creatives - texts and banners.Difficulty No. 2Problems with analytics.The problem was that when the results came, it took a week to see if the advertising works or not.Difficulty No. 3burning the audience.If the audience that has not done the target action again shows the same creatives, it will not respond to them.These people develop the so-called “banner blindness.”Difficulty No. 4Blocking advertising offices and business managers
Banners and texts that affect the sensations of the audience are best working, linking the pain and pressing the benefit – such creatives most often violate the rules of Facebook, and their launch ends with blocking.Difficulty No. 5Limitation of marketing approaches.Creating creativity based on profit, logic and fear is good and effective, but advertisements created according to standard patterns will still one day burn out.To solve these difficulties, we launched a series of creatives:
I managed to solve the tasks by following these rules:
Learn the Facebook advertising rules and try to follow them – it will help protect your advertising accounts from blocking.Always analyze your results.The numbers don’t lie.If any advertising method does not bring results, you need to disable it, even if you like it.Try different approaches and find out what works best.Remove the creatives that have worked, but let the audience rest from them so that they don’t burn over.Add emotion and element of mystery to the advertising, talk to the audience in her language - so she will know herself and her situation in the text faster, and will want to buy a product.Results
The customer receives 27,000 to 60,000 registrations per month for a free course.
Customer: Yaroslav Samoilov
In 2016, the famous psychologist Yaroslav Samoylov addressed us.The task was to generate applications for his free webinar for women "Male: Fair Instructions".From 2016 to 2021, this project grew and eventually turned into a 6-day free course for women.Now Yaroslav receives from 27,000 to 60,000 applications per month from our team for this course.Difficulty that arises:
Difficulty No. 1The need for a large amount of creatives
A large volume of traffic required a large number of creatives - texts and banners.Difficulty No. 2Problems with analytics.The problem was that when the results came, it took a week to see if the advertising works or not.Difficulty No. 3burning the audience.If the audience that has not done the target action again shows the same creatives, it will not respond to them.These people develop the so-called “banner blindness.”Difficulty No. 4Blocking advertising offices and business managers
Banners and texts that affect the sensations of the audience are best working, linking the pain and pressing the benefit – such creatives most often violate the rules of Facebook, and their launch ends with blocking.Difficulty No. 5Limitation of marketing approaches.Creating creativity based on profit, logic and fear is good and effective, but advertisements created according to standard patterns will still one day burn out.To solve these difficulties, we launched a series of creatives:
I managed to solve the tasks by following these rules:
Learn the Facebook advertising rules and try to follow them – it will help protect your advertising accounts from blocking.Always analyze your results.The numbers don’t lie.If any advertising method does not bring results, you need to disable it, even if you like it.Try different approaches and find out what works best.Remove the creatives that have worked, but let the audience rest from them so that they don’t burn over.Add emotion and element of mystery to the advertising, talk to the audience in her language - so she will know herself and her situation in the text faster, and will want to buy a product.Results
The customer receives 27,000 to 60,000 registrations per month for a free course.