How to make a turn from customers for $300 for 2 months by clinic

Information about the project:

Kamal Lviv is a clinical company in the city of Lviv.He has been working in Lviv and the region for about eight years.The project worked for 4 months and suspended the work with a link of large-scale applications and lost places for services for 1-2 months ahead.

The customer’s demand consisted in starting advertising online, as before this launch there was no and all customers got it for 8 years + Sarafan radio.What we did:

- Get access to the Business Manager and the Advertising Office.- Analysis of CA, competitors, offers and creatives.- Analyzed the customer - Insta, FB, website.- Preparation of creativity, communication, off-fire and outsourced UTP.Develop a strategy for launching a advertising campaign.Start/Master and analyze the advertising campaign.Script for Sale in Direct

Strategy of launch:

Since after the analysis of sales channels, such as - Inst, FB, site.The decision was made to launch advertising on the platform - FB, as the site and Instagram do not match our indicators.As they decided to launch on the FB, they chose three main goals: message to the direction, lead form, quis.After the tests, the best result gave the message to the right, and the leads and quests gave expensive and non-quality applications.Continued to send the message.The audience best worked broad and interests ( clinic + real estate )

Later after receiving feedback on applications, they realized that many people write what price, so they fixed it and the quality of applications increased

Results of work and plans:

> Advertising budget - $300+
The price of the application is $2.5
> Application - 120+
> Selling - 40 +
> ROAS - 500% +

Kamala Lviv received a stable flow of quality ice on the services they were interested in.The project is now on track because they have registered customers for 1-2 months in advance, agreed on cooperation further when they hire people staff