HR branding on Instagram
Social Media Marketing (SMM)
Customer: International Outsourcing Contact Center, WOW Corporationand Dniper.Start of work: June 2018Goal: Forming a positive image of the company as a employer, increasing recognizability.Development of immaterial motivation and corporate culture.Attracting candidates to the post of call center operator, detaining active employees.The completed work:
Market Analysis and Competitors
Analysis of the target audience
Key Messages (Key Messages)
Tone of Voice (Brand Voice)
Creating and setting up a business profile on Instagram
Developing and implementing a content plan with a clear post structure
Development of a single profile design style
Regular posting and engaging activities
The Results:
Total number of subscribers: 1,383
Total number of likes: 16 892
Total number of comments: 1 794
Total number of preservations: 149
Total number of requests for job information in direct - 1344
Total number of pages to the site: 951
30% of respondents said they decided to come to an interview after viewing their corporate profile on Instagram.
Market Analysis and Competitors
Analysis of the target audience
Key Messages (Key Messages)
Tone of Voice (Brand Voice)
Creating and setting up a business profile on Instagram
Developing and implementing a content plan with a clear post structure
Development of a single profile design style
Regular posting and engaging activities
The Results:
Total number of subscribers: 1,383
Total number of likes: 16 892
Total number of comments: 1 794
Total number of preservations: 149
Total number of requests for job information in direct - 1344
Total number of pages to the site: 951
30% of respondents said they decided to come to an interview after viewing their corporate profile on Instagram.