Hydraulic cutting in Kiev
Contextual Advertising
Subject: hydraulic cutting services in Kiev
Period of conduct: June 2023 - at current time (February 2024 at the time of writing the case)
Total budget for advertising for this time: 48 900 UAH
Number of conversions: 459 pieces (calling, sending forms for the estimate of value)
Cost of conversion: 106 UAH
The task is to update previously set advertising campaigns, expand them and attract new customers.
What was done:
1 . Google Analytics 4 has been set to track conversions for all targeted user actions, conversions have been imported to Google Ads.
2nd Search campaigns have been launched on the separate directions of hydraulic cutting (cutting of stone, glass, mirrors, metal, acrylic + general requests for hydraulic cutting in Kiev). Each campaign was launched in two languages: Russian and Ukrainian. Only 14 campaigns.
Three The Performance Max campaign has been launched to show on Google maps to show advertisements to users in Kiev.
Period of conduct: June 2023 - at current time (February 2024 at the time of writing the case)
Total budget for advertising for this time: 48 900 UAH
Number of conversions: 459 pieces (calling, sending forms for the estimate of value)
Cost of conversion: 106 UAH
The task is to update previously set advertising campaigns, expand them and attract new customers.
What was done:
1 . Google Analytics 4 has been set to track conversions for all targeted user actions, conversions have been imported to Google Ads.
2nd Search campaigns have been launched on the separate directions of hydraulic cutting (cutting of stone, glass, mirrors, metal, acrylic + general requests for hydraulic cutting in Kiev). Each campaign was launched in two languages: Russian and Ukrainian. Only 14 campaigns.
Three The Performance Max campaign has been launched to show on Google maps to show advertisements to users in Kiev.