Visual identity of the fashion brand "Viridia"

The visual identity project for the Viridia brand was created with nature, ecology, and sustainable fashion in mind. The whole concept is based on a delicate, plant-based aesthetic, dominated by shades of green interspersed with natural, floral accents.

Branding combines elegance with an ecological message – from logo and typography design, through original floral patterns, to identity elements such as labels, tags, packaging, and promotional materials. The visual language of the brand reflects the philosophy of closeness to nature, balance, and beauty derived from simplicity.

Viridia is a proposal for those who value conscious, responsible, and aesthetically refined fashion. The design has been crafted to evoke associations with naturalness, tranquility, and elegance – creating a coherent, luxurious, yet environmentally friendly identity.

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