IM Home Tools | Income ≈ 9,641,737 UAH | ROAS ≈ 1,718%

Niche: Home Tools

Website: https://tools-shop.com.ua/

GEO: Ukraine

Service: Google Ads (Google Shopping + Performance Max), turnkey

Completed works:
- Comprehensive project development: advertising, analytics, and website improvement.
- Setup and optimization of Google Ads and Google Merchant Center.
- Setup of Google Analytics 4 (GA4) and Google Tag Manager.
- Creation, optimization, and scaling of shopping campaigns and Performance Max.
- Development of advertising account structure and campaign segmentation to enhance advertising effectiveness.
- Analysis of product assortment and preparation of technical tasks for refining the product feed.
- Setup of purchase tracking, their value, and other conversions at all stages of the sales funnel.
- Work on increasing sales and improving return on advertising spend.
- Continuous testing of new solutions and searching for growth points.

Results:
Impressions — 22,413,364
Clicks — 328,167
Average cost per click — 1.71 UAH
Purchases — 3,153
Value of purchases — 9,641,737 UAH
Average purchase receipt — ≈ 3,058 UAH
ROAS — 1,718%
Advertising budget — 561,238 UAH

Summary:
I have been working on the project from scratch for several years. The full cycle of work includes website analysis, creation of feeds, passing moderation, complete setup of analytics, setup and scaling of advertising campaigns, continuous management and optimization. Thanks to comprehensive work, over 3,100 purchases were achieved (Average receipt ≈ 3,058 UAH), with a purchase value of 9.6 million UAH and achieving a ROAS of 1,718%.