Improved performance indicators ACoS/TaCOS, ACoS -28.38%

After implementing the updated sales strategy in January 2024, we reduced advertising costs by 18.8%, while increasing sales by 15%.

This led to a decrease in TACOS by 4.78% and an increase in profit by $20,600 during the same period. The new strategy effectively lowered advertising costs, improved conversion rates, and significantly enhanced overall sales efficiency.