Increase of income by 914,23% by Google account

Income growth of 94.23% on Google account. Advertising for Extension and Optimization

The tasks
The business director of the project addressed us with the task of increasing the profitability of Google’s advertising investments.

What was done
Preparation
Complete audit of the account
Disable ineffective advertising campaigns and advertising groups
Additional advertising campaigns:
Dynamic commodity remarketing
Commercial campaigns
DSA campaigns
Remarketing of abandoned baskets
Correction of rates for mobile devices
Experiments with the Strategy of Interest
Adjusted interest rates for the audience
Expanded the core of keywords
Expansion of Advertisements
Prices
Structured Descriptions
The actions
Additional links
clarification
The Phone
addresses
Set automatic rules.

Results
Increase in the number of clicks +41.22%
Reduction of price per click 26.39%
Growth of Coff. Transactions +53,72%
Increase of income +917,23%
Increase in profitability of advertising investments +875.66%