Increase in leads by 9 times and a decrease in cost by 2.5 times

Contextual Advertising
Job 3 of 6
Conducted a full audit of the advertising account, completely rebuilt the campaign structure, updated targeting and creatives.

Results:
- The number of conversions increased from 43 to 387 per month
- Cost per lead (CPL) decreased from ₴534 to ₴213
- Traffic grew 4 times — from 5,000 to 22,000+ clicks

Ensured a stable flow of leads at a lower cost — perfect for rapid scaling.
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