SaaS B2C: almost 6,000 leads per month with CPL 139₴

Launched and optimized advertising campaigns for a SaaS product in the B2C segment. Focus — scaling the volume of inquiries while maintaining an effective cost per lead.

Results after 1 month:
- Total budget: 827,000₴
- Leads attracted (applications, calls): 5,970
- Cost per lead (CPL): 139₴
- Number of clicks: 106,000+

Ensured a stable flow of inquiries for sales — with readiness to scale the results.