Increased advertising sales by 4 times
Product: Industrial Hydraulic Cylinders is an Amazon bestseller and the world leader in hydraulic cylinders.
Goal: The main goal was to improve ROAS and develop sales of this brand. Initially, the brand had only one auto company set up for all products.
Actions: First of all, search queries were submitted that brought sales from these cars to the company. Additional company resources have also been created. Other company types have been expanded, such as a sponsored display targeting other competitors. In specific companies, we created competitor and category targeting, which gave very good results.
The reason for the decline in indicators was stock problems due to the destruction of the plant in Ukraine, after production was restored in another country, we quickly increased sales and even set a new sales record in the month of July, selling from advertising more than 100,000.
The brand quickly increased its sales volumes for additional products. While the main product quietly held on to the bestseller position and increased the gap from second place. In addition, we tested company videos that were made with Amazon Video. Builder has also been tested and shown to be effective. The company's sponsored branded hotline also contributed to the overall success. All this together led to the growth of our indicators.
Result: It was possible to significantly increase sales and strengthen the position of the product as a bestseller. 4 times increased advertising sales from 25,000 in February 2021 to 106,000 in July 2023 and improved ROAS by 15.5%.
Goal: The main goal was to improve ROAS and develop sales of this brand. Initially, the brand had only one auto company set up for all products.
Actions: First of all, search queries were submitted that brought sales from these cars to the company. Additional company resources have also been created. Other company types have been expanded, such as a sponsored display targeting other competitors. In specific companies, we created competitor and category targeting, which gave very good results.
The reason for the decline in indicators was stock problems due to the destruction of the plant in Ukraine, after production was restored in another country, we quickly increased sales and even set a new sales record in the month of July, selling from advertising more than 100,000.
The brand quickly increased its sales volumes for additional products. While the main product quietly held on to the bestseller position and increased the gap from second place. In addition, we tested company videos that were made with Amazon Video. Builder has also been tested and shown to be effective. The company's sponsored branded hotline also contributed to the overall success. All this together led to the growth of our indicators.
Result: It was possible to significantly increase sales and strengthen the position of the product as a bestseller. 4 times increased advertising sales from 25,000 in February 2021 to 106,000 in July 2023 and improved ROAS by 15.5%.