More than $800,000 sales in 1 month
Goods: Coat with a large number of variations, belongs to Top 10 in its niche
Goal: Increase sales during the season
When the goods were taken, all sales were received from video campaigns.
The acts:
First, the optimization of the current structures was carried out and some major keys were brought out in separate campaigns.The next step was the phase of a wide structure with a detailed fragmentation of the asins.Throw, Twin, Queen and King
by Colors
Heated and unheated.
A large structure (more than 60 campaigns) came out, where the keys were advertised with the most relevant assins.The same was also done for advertising on the competitors.Also, as I said before, I took Bestseller in a separate campaign and torped on all its variations.In addition, sponsorship display campaigns, as well as remarketing have been created.The structure of video campaigns has also been expanded to additional keys.As the season allowed, we smoothly raised the price, which allowed to high profitability.Result: Sales increased x2, whileining the same ACOS average.Also long-term awakened the organic, which allowed in January to reduce advertising to a minimum and long time to get profits on account of the organic.
Goal: Increase sales during the season
When the goods were taken, all sales were received from video campaigns.
The acts:
First, the optimization of the current structures was carried out and some major keys were brought out in separate campaigns.The next step was the phase of a wide structure with a detailed fragmentation of the asins.Throw, Twin, Queen and King
by Colors
Heated and unheated.
A large structure (more than 60 campaigns) came out, where the keys were advertised with the most relevant assins.The same was also done for advertising on the competitors.Also, as I said before, I took Bestseller in a separate campaign and torped on all its variations.In addition, sponsorship display campaigns, as well as remarketing have been created.The structure of video campaigns has also been expanded to additional keys.As the season allowed, we smoothly raised the price, which allowed to high profitability.Result: Sales increased x2, whileining the same ACOS average.Also long-term awakened the organic, which allowed in January to reduce advertising to a minimum and long time to get profits on account of the organic.
Kyiv 
Available for hire