Infobus

Internal optimization:
1. Internal SEO audit, usability audit;
2. Finding and fixing errors that negatively impact further promotion and conversions;
3. Formulation of SEO promotion strategy for the project;
4. Collection and clustering of the semantic core of queries;
5. Development of a content placement plan;
6. Optimization of existing pages for search queries - formatting of texts and meta tags (Title, Description, H1, H2-H6);
7. Internal linking of site pages to ensure correct distribution of link weight.
8. Setting tasks and monitoring the writing of texts by copywriters;
9. Placement and generation of new pages.

External optimization:
1. Audit of the link profile;
2. Analysis of competitors in the niche;
3. Registration in local business directories;
4. Registration in Google Maps;
5. Formation of an anchor list.
6. Work on creating a natural link profile (Crowd Marketing, links from news and thematic sites, trusted sources).

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