Instagram & Facebook Marketing | IT School for Children Germany

Goal:
Launch and grow social media presence from scratch and attract students through the local market.

Solution:
— development of brand growth strategy
— account setup and visual identity
— content strategy and content creation
— design of posts and stories
— Instagram and Facebook management
— planning and execution of advertising campaigns

Approach:
— targeting parents as the primary audience
— adapting content to the local market (Hannover)
— combining organic growth with paid campaigns
— building trust in an educational product

Result (first month):
— initial growth in reach and followers
— increased brand awareness
— foundation for further lead generation

Key point:
The project was launched from zero with a focus on local targeting and long-term growth.