Instagram Marketing | Craft Bar Kharkiv

Goal:
Increase brand visibility and drive foot traffic to the bar through Instagram.

Solution:
— development of a brand growth strategy
— Instagram account management
— content strategy and content creation
— planning and execution of advertising campaigns

Approach:
— focusing on local audience targeting
— creating content that stimulates visits and spontaneous decisions
— highlighting atmosphere, events, and experience
— combining organic growth with paid campaigns

Outcome:
— increased brand visibility
— higher engagement
— growth in customer visits

Key point:
Instagram was used as a primary channel to drive real-world traffic, not just online engagement.