Instagram profile about digital marketing.
Niche: author’s Instagram profile about digital marketing.
Task: grow from 200–300 followers to 10,000, maintain CPL ≤ 15 ₴, attract a relevant Ukrainian audience.
What was done:
– tested Reels, static posts, and carousels; the best “performance” was from carousel guides (saving + subscription);
– transferred most of the budget to the “Promote” button inside Instagram via business card, bypassing the expensive CPM Ads Manager;
– targeted interests “digital marketing,” “startups,” “SMM” + look‑alike 1%;
– launched quick analytics for weekly review of the worst posts.
Result after 6 months:
• 9,000 subscriptions at an average cost ≈ 15 ₴ (range 8–25 ₴)
• stable growth + organic engagement with content
• profile crossed the “social proof” threshold and started gaining followers without advertising
Business benefit: reputation boost — audience grew 30 times, expenses were kept within target CPL, first organic leads for consultations appeared.
More details ➜ https://snow-petroleum-fb0.notion.site/9-000-c-215d637cd0558015a67fed4d5e041c17?source=copy_link
Task: grow from 200–300 followers to 10,000, maintain CPL ≤ 15 ₴, attract a relevant Ukrainian audience.
What was done:
– tested Reels, static posts, and carousels; the best “performance” was from carousel guides (saving + subscription);
– transferred most of the budget to the “Promote” button inside Instagram via business card, bypassing the expensive CPM Ads Manager;
– targeted interests “digital marketing,” “startups,” “SMM” + look‑alike 1%;
– launched quick analytics for weekly review of the worst posts.
Result after 6 months:
• 9,000 subscriptions at an average cost ≈ 15 ₴ (range 8–25 ₴)
• stable growth + organic engagement with content
• profile crossed the “social proof” threshold and started gaining followers without advertising
Business benefit: reputation boost — audience grew 30 times, expenses were kept within target CPL, first organic leads for consultations appeared.
More details ➜ https://snow-petroleum-fb0.notion.site/9-000-c-215d637cd0558015a67fed4d5e041c17?source=copy_link