Niche: personalized audio greeting songs "OrderTrack".
Task: bring the cheapest possible dialogues in WhatsApp and convert them into gift song orders.
What was done:
– launched Facebook/Instagram campaigns with the goal "Open WhatsApp chat";
– tested 5 static banners and 3 Reels with song clips, kept the 2 most emotional ones;
– targeted audiences "romantic gifts", "birthday", "cover music", 25-55 years old;
– optimized displays for evening hours when users are active in messengers;
– managers in chat instantly sent demo song clips and the argument "Your emotion in music".
Results over 30 days:
• 295 conversations in WhatsApp with a budget of $650 (CPA $2.20)
• every 2-3rd chat → 118 orders totaling 118,000 ₴
• ROAS 504% (3,280 $ / 650 $)
Business benefit: WhatsApp showed the highest conversion among all tested channels at the minimal cost per inquiry.
More details ➜
https://snow-petroleum-fb0.notion.site/295-WhatsApp-2-2-118-118-000-ROAS-504-21fd637cd05580b9bfd5d3dfbb45b50d?source=copy_link
Task: bring the cheapest possible dialogues in WhatsApp and convert them into gift song orders.
What was done:
– launched Facebook/Instagram campaigns with the goal "Open WhatsApp chat";
– tested 5 static banners and 3 Reels with song clips, kept the 2 most emotional ones;
– targeted audiences "romantic gifts", "birthday", "cover music", 25-55 years old;
– optimized displays for evening hours when users are active in messengers;
– managers in chat instantly sent demo song clips and the argument "Your emotion in music".
Results over 30 days:
• 295 conversations in WhatsApp with a budget of $650 (CPA $2.20)
• every 2-3rd chat → 118 orders totaling 118,000 ₴
• ROAS 504% (3,280 $ / 650 $)
Business benefit: WhatsApp showed the highest conversion among all tested channels at the minimal cost per inquiry.
More details ➜
https://snow-petroleum-fb0.notion.site/295-WhatsApp-2-2-118-118-000-ROAS-504-21fd637cd05580b9bfd5d3dfbb45b50d?source=copy_link