Mobile fintech app for crypto transfers to Ukrainians abroad
Niche: mobile fintech app for crypto transfers to Ukrainians abroad.
Task: attract traffic from TikTok to the landing page and in the App Store / Google Play, test different European countries with the largest Ukrainian diasporas.
What was done:
– launched TikTok campaigns with three goals: website traffic, app installs, visits to UA landing;
– tested 9 creatives (UGC + animated UI), left the 3 best performers;
– segmented audiences by interface language and interests "crypto", "finance", "Ukraine abroad";
– weekly optimized budgets and geo, redirecting spend to countries with the lowest CPC.
Results over 4 months:
• 13,127 visits to the website with a budget of $6,200
• average cost per click ≈ $0.47
• in final split tests, CTR increased to 4.2%, conversion to installation (NDA figures) confirmed high-quality traffic
→ the client received a validated market entry strategy for the EU and scaled it to additional countries.
More details ➜https://snow-petroleum-fb0.notion.site/TikTok-215d637cd05580a8aaf3fb2370808e7a?source=copy_link
Task: attract traffic from TikTok to the landing page and in the App Store / Google Play, test different European countries with the largest Ukrainian diasporas.
What was done:
– launched TikTok campaigns with three goals: website traffic, app installs, visits to UA landing;
– tested 9 creatives (UGC + animated UI), left the 3 best performers;
– segmented audiences by interface language and interests "crypto", "finance", "Ukraine abroad";
– weekly optimized budgets and geo, redirecting spend to countries with the lowest CPC.
Results over 4 months:
• 13,127 visits to the website with a budget of $6,200
• average cost per click ≈ $0.47
• in final split tests, CTR increased to 4.2%, conversion to installation (NDA figures) confirmed high-quality traffic
→ the client received a validated market entry strategy for the EU and scaled it to additional countries.
More details ➜https://snow-petroleum-fb0.notion.site/TikTok-215d637cd05580a8aaf3fb2370808e7a?source=copy_link
Kyiv 
Available for hire
Offer work