Instagram Stories | Pet Store (E-commerce)

Goal:
Increase engagement and support product sales through Instagram Stories.

Solution:
— creation of Instagram Stories content
— development of visual style aligned with the brand
— planning of story themes and content structure
— integration of interactive elements (polls, CTAs, engagement formats)
— maintaining a consistent and cohesive feed

Approach:
— focusing on user engagement and retention
— creating content that highlights products and encourages interaction
— adapting visuals to the brand style and audience behavior
— structuring stories as part of a broader content system

Outcome:
— increased audience engagement
— stronger visual consistency
— support for product visibility and sales

Key point:
Stories were used as a tool for engagement and product promotion, not just as daily content.