Integration of CRM with Google Ads — transfer of real sales
I will set up the transfer of data on actual sales, order value, and margin from your CRM to Google Ads — so that the algorithms learn from real results, not just record clicks and leads.
Why this is needed
Standard conversion tracking records a lead or application. But an application is not yet a sale. The client may not have purchased, may have bought for a smaller amount, or may have become a regular customer with a high LTV. Google Ads knows nothing about this — and optimizes campaigns based on incomplete data.
CRM integration solves this: the system receives real data on closed deals, sales amount, or margin — and uses them for Smart Bidding training. The result: the algorithm starts bringing in customers who actually buy and generate profit, not just leave contact information. This is especially critical for businesses with a high proportion of phone orders — I transfer value and margin including from calls recorded in the CRM.
Experience
I have conducted over 20 integrations on various stacks: KeyCRM, SalesDrive, custom CRMs. From the platform side — Prom.ua, Khoroshop, OpenCart, WordPress, and custom solutions.
What you get
Transfer of actual sales and margin to Google Ads, including phone orders. Smart Bidding learns from profit, not from applications. Complete technical implementation turnkey — without your involvement in the setup.
Why this is needed
Standard conversion tracking records a lead or application. But an application is not yet a sale. The client may not have purchased, may have bought for a smaller amount, or may have become a regular customer with a high LTV. Google Ads knows nothing about this — and optimizes campaigns based on incomplete data.
CRM integration solves this: the system receives real data on closed deals, sales amount, or margin — and uses them for Smart Bidding training. The result: the algorithm starts bringing in customers who actually buy and generate profit, not just leave contact information. This is especially critical for businesses with a high proportion of phone orders — I transfer value and margin including from calls recorded in the CRM.
Experience
I have conducted over 20 integrations on various stacks: KeyCRM, SalesDrive, custom CRMs. From the platform side — Prom.ua, Khoroshop, OpenCart, WordPress, and custom solutions.
What you get
Transfer of actual sales and margin to Google Ads, including phone orders. Smart Bidding learns from profit, not from applications. Complete technical implementation turnkey — without your involvement in the setup.
Kyiv 
Available for hire
Offer work