Campaign Strategy and Overview:
For Tilley & Grace, the advertising strategy was adapted to seasonal trends and key periods of the year. Several types of campaigns were used to maximize effectiveness and ensure a high conversion rate.
Main Objectives:
- Attract qualified traffic through search campaigns.
- Focus on Shopping Ads via Performance Max to improve cost efficiency and ROAS.
- Utilize seasonal trends to increase sales in the summer and autumn months.
Campaign Summary:
Campaign Period: May 1, 2024 – October 31, 2024
Total Spend: £7,120
Total Conversion Value: £30,000
Cost per Conversion: £13.08
ROAS: 4.21
For Tilley & Grace, the advertising strategy was adapted to seasonal trends and key periods of the year. Several types of campaigns were used to maximize effectiveness and ensure a high conversion rate.
Main Objectives:
- Attract qualified traffic through search campaigns.
- Focus on Shopping Ads via Performance Max to improve cost efficiency and ROAS.
- Utilize seasonal trends to increase sales in the summer and autumn months.
Campaign Summary:
Campaign Period: May 1, 2024 – October 31, 2024
Total Spend: £7,120
Total Conversion Value: £30,000
Cost per Conversion: £13.08
ROAS: 4.21