Internet shop in Germany
When targeting the German market, we used Facebook advertising to reach potential customers and drive sales.
The advertising campaign budget amounted to $3975, with additional expenses for a sales manager totaling $4475.
By targeting the audience and using video creatives showcasing off-road capabilities and independent suspension, we attracted 265 high-quality potential customers. The cost per lead was an effective $15.
One of the key successes of the campaign was an effective sales increase strategy. By offering an additional set of tracks and spare batteries, we were able to increase the average order value from 69 to 90 euros. The conversion rate reached an impressive 67%, significantly boosting the project's profitability.
Overall, the campaign achieved an excellent return on investment (ROI) of 201%. This demonstrates the effectiveness of advertising and a well-thought-out sales funnel in driving sales and generating profits.
The advertising campaign budget amounted to $3975, with additional expenses for a sales manager totaling $4475.
By targeting the audience and using video creatives showcasing off-road capabilities and independent suspension, we attracted 265 high-quality potential customers. The cost per lead was an effective $15.
One of the key successes of the campaign was an effective sales increase strategy. By offering an additional set of tracks and spare batteries, we were able to increase the average order value from 69 to 90 euros. The conversion rate reached an impressive 67%, significantly boosting the project's profitability.
Overall, the campaign achieved an excellent return on investment (ROI) of 201%. This demonstrates the effectiveness of advertising and a well-thought-out sales funnel in driving sales and generating profits.