Danil Shults
Offer Danil work on your next project.
Rating
Language proficiency level
CV
Приветствую вас у себя в профиле!
Для связи со мной - напишите мне в личные сообщения на Freelancehunt
Немного о моих услугах:
Таргетированная реклама (Facebook, Instagram)
- Анализ рынка (анализ прямых и косвенных конкурентов)
- Аналитика имеющихся посадочных страниц (страницы соц. сетей, сайты)
- Создание рекламной стратегии учитывая индивидуальные особенности каждого проекта (ниша, гео, бюджет, подход)
- Создание рекламных креативов
- Тестирование, оптимизация и масштабирование рекламных кампаний
- Отчетность
Консультация бизнеса
- Анализ существующей ситуации
- Анализ рынка
- Предложения по изменению/корректировке стратегии продвижения
Аудит рекламного кабинета
- Анализ воронки продаж
- Анализ имеющихся оферов, креативов
- Анализ настроек рекламных кампаний
Дополнительные навыки
- За долгое время я получил связь с другими фрилансерами и могу закрыть полный цикл рекламной кампании
- Навыки оформления посадочных страниц для лучшей конверсионности (профили социальных сетей, сайты)
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Об экспертности, я прошел такие курсы:
- Курс Немеша Артема по таргетированной рекламе с 0
- Курс по SMM от Тимофея Филатова "SMM 2.0"
- Курс и наставничество у Романа Корчака на курсе "RE:boot 1.0"
Skills and abilities
Services
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Online Stores & E-commerce
from 248 USD for month
Promotion
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Contextual Advertising
from 293 USD for month
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Lead Generation & Sales
from 248 USD for month
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Social Media Advertising
from 248 USD for month
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Social Media Marketing (SMM)
from 248 USD for month
Portfolio
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Internet shop in Germany
Social Media AdvertisingWhen targeting the German market, we used Facebook advertising to reach potential customers and drive sales.
The advertising campaign budget amounted to $3975, with additional expenses for a sales manager totaling $4475.
… By targeting the audience and using video creatives showcasing off-road capabilities and independent suspension, we attracted 265 high-quality potential customers. The cost per lead was an effective $15.
One of the key successes of the campaign was an effective sales increase strategy. By offering an additional set of tracks and spare batteries, we were able to increase the average order value from 69 to 90 euros. The conversion rate reached an impressive 67%, significantly boosting the project's profitability.
Overall, the campaign achieved an excellent return on investment (ROI) of 201%. This demonstrates the effectiveness of advertising and a well-thought-out sales funnel in driving sales and generating profits.
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Promotion of the fitness marathon
Social Media AdvertisingThe client came with a request for promoting a fitness marathon, with the aim of increasing overall visitor traffic and other services.
What was done:
1. Landing pages were analyzed and recommendations were provided for their improvement to increase conversions and positive brand associations.
… 2. Competitor market analysis was conducted (their ads, landing pages, and approaches).
3. An advertising strategy, creatives, necessary target audience segments for testing were developed.
4. Tests were conducted.
5. The best working connections were found, which yielded better results.
6. Further optimization and scaling of advertising were carried out.
Collaboration with the client lasted for 9 months. During this time, it was possible to:
- Unlock over $50,000 of budget
- Obtain 53,000+ leads
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The center of aesthetic medicine in Dubai - Tinkermoon Clinic
Social Media AdvertisingPoint A:
- Instagram page
- Targeted advertising not launched
- Clients only through "word of mouth"
…
Point B:
- Analyzed target audience
- Analyzed competitors
- Developed advertising strategy
- Integrated with Telegram for lead generation
- Tested and optimized advertising campaigns
Result:
- Posts: 341
- Average bid price: $3.67
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Master of manicure, increasing client flow
Social Media AdvertisingCity: Dubai, UAE
Specialization: Manicure, pedicure, nail extensions
Target audience: Women aged 20-45 living in Dubai, interested in beauty, fashion, self-care, with average to high income levels.
Budget: $690
…
Goals:
- Increase recognition of the manicurist in Dubai.
- Lead generation (appointment requests).
- Increase the number of clients and revenue.
Tools and approach:
1. Analysis of competitors and target audience: Studying competitors' offers, their pricing policies, visual style, and positioning. Researching the interests, behaviors, and demographic characteristics of the target audience.
2. Creating attractive content: Developing high-quality photos and videos of the manicurist's work, as well as lifestyle content reflecting the target audience's lifestyle.
3. Setting up targeted advertising on Facebook: Using various ad formats (images, videos, carousels), detailed targeting based on demographic characteristics, interests, and behaviors.
4. A/B testing: Comparing different ad variations, headlines, texts, and landing pages to determine the most effective combinations.
5. Optimization of advertising campaign: Monitoring results, analyzing effectiveness, and making adjustments to improve performance.
Results:
Received 154 leads (appointment requests).
Cost per lead was $4.5.
33 people booked procedures.
Revenue amounted to $2041.
Significantly increased recognition of the manicurist in Dubai.
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Stretch ceilings - House Design
Social Media AdvertisingPoint A:
- Expensive leads
- Lack of reporting
- Lack of analytics
…
Point B:
- Analyzed past campaigns and landing pages
- Improved client's website conversion rate (from 5-7% to 20-25%)
- Identified and optimized working ad links
- Reduced lead cost by more than 1.5 times
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Luxury furniture sales in the USA
Social Media AdvertisingWhat was at the time of the request:
- Absence of promotion strategy
- Lack of reporting and analytics
- Chaotic and ineffective budget allocation
…
What I did:
- Analyzed the furniture market in the USA
- Created profiles of potential target audiences
- Prepared an advertising strategy with scaling potential
- Developed advertisements for each segment of the target audiences
- Conducted testing and analyzed results with strategy adjustments
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Hotel network in Bukovel
Social Media AdvertisingPoint A:
- Poorly designed social media
- Lack of promotion strategy
- Poor orientation in social networks
…
Point B:
- Developed separate branding for each hotel
- Analyzed the hotel advertising market and their services
- Created an advertising strategy
- Conducted hypothesis testing
- Found a working advertising concept for hotel promotion
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Freelance project |
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Freelance project
315 USD
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Advertising campaigns on Instagram and Facebook.
270 USD
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Targeted advertising on Facebook by regions
270 USD
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Advertising on Meta (Facebook & Instagram)
293 USD
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Promotion of the project (beauty salon)
293 USD
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I am looking for a person for long-term cooperation in promoting a Facebook page.
338 USD
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Course sales
270 USD
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Instagram advertising for a female audience
270 USD
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Setting up targeted advertising on Facebook for the brand Starberry
451 USD
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