Setting up targeted advertising on Facebook for the Starberry brand (wholesale client segment)
Website https://starberry.com.ua/opt/
Goal: Attracting wholesale clients through effective targeted advertising on Facebook, building sales funnels, competitor analysis, and website audit.
Main tasks:
1. Market and competitor analysis
- Conduct research on the wholesale buyer market in the printed clothing sector.
- Competitor analysis: main strategies, advertising campaigns on Facebook, unique selling propositions.
2. Analysis of the Starberry website
- Usability assessment of the website for potential wholesale clients.
- Content and landing page audit affecting conversion.
- Identifying growth points to increase engagement and conversion of wholesale buyers.
3. Development of advertising strategy
- Defining the target audience for wholesale purchases on Facebook.
- Creating advertisements and selecting visual content that aligns with Starberry branding.
- Developing a strategy for retargeting potential wholesale clients.
4. Building sales funnels
- Developing sales funnels tailored for wholesale clients.
- Identifying key interaction points with clients at each stage of the funnel.
5. Setting up targeted advertising on Facebook
- Setting up and optimizing advertising campaigns.
- Determining the optimal budget and frequency of impressions for maximum engagement of wholesale clients.
6. Monitoring and optimization
- Regular monitoring of advertising campaign effectiveness.
- Making adjustments based on analytics to improve results.
7. Reporting
- Providing a detailed report on the completed work.
- Recommendations for further improvement of advertising strategies on Facebook.
Qualification requirements:
- Experience with targeted advertising on Facebook in the B2B segment, preferably in the clothing or related industries.
- Proficiency in Facebook Ads Manager tools and analytical tools.
- Experience in building and optimizing sales funnels.