Stanislav Zhurakovskyi
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Ukraine
21 hours 32 minutes ago
a little busy
1 Safe completed
1 month 7 days ago
1 Client
added 1 bid
age 24 years
registered for 3 years
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The online store of jewelry
Social Media Advertising
About the project:
They started their collaboration with the young Jewellery.At the beginning of the collaboration, the client’s Instagram was quite well developed, if you consider what he developed it on his own.He had more than 3k subscribers, with an active audience.The average check is 700-1000 UAH, geo - Ukraine.The goal of the project:
The customer wanted to increase sales.Therefore, the main goal was to increase the number of subscribers on the account.Also one of the hypotheses was advertising for the message to the directory.Process of Work:
The work began with the briefing.Talked with the customer his strengths, advantages over competitors, gathered a portrait of the target audience.Also, for a better understanding of the needs of the buyers, the focus of the group was gathered, in which the main pain and needs of the CA were discussed.From there they formed the basic ideas for the RK.Based on the specificity of the product and budget, the decision was made to test two hypotheses.In the first goal was the message to the directs.They used photos of the products in the carousel + video with the products of the stores.The second hypothesis is the traffic on the Instagram store.Auditors selected girls 18-25, with interests in beauty and fashion, online shopping, jewelry.Also men 20-30 in relationships with the interests of travel (the way to shed a non-plato auditorium).Results of cooperation
… Over the course of three months of advertising work, $600 of the advertising budget was turned off.More than 5,000 users have signed the page.Also with the whole message to the direction was started more than 7k posting.It is also worth noting that people who signed with advertisements were more quickly in the process converted into customers.Therefore, it is difficult to evaluate clear ROI.
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Women's Clothing and Shoe Shop
Social Media Advertising
Women's clothing store on Instagram, with its own production.They developed Instagram, quite successfully, self-powered 5k subscribers.After the beginning of the war on 24 February they stopped their work, and with the help of a targetologist they wanted to go out on the sale and overcome them.Marginity - 52%, average cheque - 1100 yen, geo - Ukraine.These data were reflected in the development of the RK.The goal of the project:
As mentioned above, the main objective was to get to the proven level of sales and exceed it.For this, a brief with the customer was carried out, the target audience was determined, the competitors were analyzed.To better understand the needs of customers, I conducted a survey among people who have already been customers of the store before.During the survey, the following topics were discussed:
What did the customer get to buy (quality?The price?Confidence in Brands?and ?What shares would customers like to see in the store?Are there any doubts or denials when purchasing?These three simple questions gave the opportunity to identify the most up-to-date offers for advertising creatives to close as much as possible all the needs and pain of potential buyers
Process of Work:
… Since the average cheque of the customer to enter his goods into the list of spontaneous purchases on emotions, it was decided to work with the purpose of "connection" so that potential buyers wrote directly to the right and ordered.On the platforms launched both on Facebook and Instagram, but separately.As I suspected, the other was giving the best and cheapest ice.Instagram promotions were also used to increase the number of subscribers on the account, which also contributes to the increase in sales in the future.At the expense of audiences, it was chosen a fairly wide audience of women 18-35 with interests in online shopping, fashion and style and for the rejection of the unpaid audience chosen regular trips.As a result of this RK for the first week of work, a budget of $80 was sold for $26,000.At the beginning of the work, RK found that a certain percentage of customers is not closed due to the lack of a sales script.After removing this problem and writing the script, the percentage of conversions increased.Results in Advertising Office
RK at the moment.
From the invested $387 received 142 ice in the amount of $129,000
ROI = 900%
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200 USD Clining
Social Media AdvertisingThe client is a clinical company in Raven with 1000 live audiences.The company has been on the market for a long time, so it has a sufficient number of satisfied customers.The other is done but without a SMM specialist.Strong sides
The competitive price
A wide range of additional services (+ the customer was ready to provide some in gifts for interaction with the account)
Speed of work (standard collection is performed in less than an hour)
… Target of the project
The goal of the RK was to close temporary free hours, as well as to increase the total number of customers in connection with the increase in employee status.Process of Work
The first stage of cooperation was conducted by an analysis of direct competitors.The number of clinics that work with advertising is only 3.Other people work on the Sarafan Radio (Recomandations of Friends).This significantly facilitated the work of advertising, as the place at the auction was much less competition.The price of the ice is less.In the process of dialogue with the owner, the decision was made to test the following hypotheses.The first hypothesis is the owners of the new buildings.They were segmented on people who need after repair and on people who need regular repair.Another hypothesis was advertising at the office.The objectives of the advertising companies chose traffic for a delayed purchase, direct message and conversion to the quo.In the result, they found that the best results were given by giving a quiz, the next message to the right and the worst showing traffic.It was disabled during the test.Creatives were used both static and dynamic.And those and others gave a great result of conversion.Results of RK
After the first month of RK also connected the audience of LAL.As a result, the whole period of cooperation was spent $900 of the advertising budget, which the customer occupied more than 4 times, and continues to occupy for the LTV account.A satisfied customer
Reviews and compliments on completed projects 1
15 April
193 USD
Setting up advertising campaigns in Meta Ads
Quality
Professionalism
Price
Availability
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Everything is professional and clear. Stanislav is very engaged and active in the work process. The project was completed excellently, clearly according to the assignment.
Denys T.
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