Facebook advertising for air conditioner services (France)

Social Media Advertising, Social Media Marketing (SMM) — incorrectly specified categories?

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🧾 Technical task for advertising maintenance and installation services of air conditioners (France, 3 languages (FR, EN, ru)

Goal: Get cheap leads (requests) for maintenance and installation services of air conditioners (France, Nice and surroundings (+80 km)).

✅ What needs to be done:

Create Facebook/Instagram pages, business account, connect to the Facebook page and configure data tracking, pixel, and everything related.
Create compelling creatives or motion videos that attract attention (emotional, contrasting, before/after).
Set targeting to people who might be genuinely interested in the service or installation of air conditioners.

🔧 Requirements for the creative:

📈 What I expect:

3 campaigns ready to launch (3 languages)
At least 2 creative options
Optimal audience (your choice)
Visual "hook". The creative must catch attention within the first seconds (in case of video — first 3 seconds, in case of banner — at first glance in the feed).
Clear and attractive message. People should immediately understand: what we offer, for whom it is, and why they should click.
Ad adaptation. Creatives must be optimized for social media ad formats (Facebook, Instagram). It is important that it looks “native” — not like a 2005 banner.
Test results. We will test several options. A good creative will show high click-through rate (CTR), engagement, and low cost per lead (CPL).