🧾 Technical task for advertising maintenance and installation services of air conditioners (France, 3 languages (FR, EN, ru)
Goal: Get cheap leads (requests) for maintenance and installation services of air conditioners (France, Nice and surroundings (+80 km)).
✅ What needs to be done:
- Create Facebook/Instagram pages, business account, connect to the Facebook page and configure data tracking, pixel, and everything related.
- Create compelling creatives or motion videos that attract attention (emotional, contrasting, before/after).
- Set targeting to people who might be genuinely interested in the service or installation of air conditioners.
- Geo: Nice + 80 km
- Age: 30+
- Language: English
- Interests: choose yourself — maybe related to real estate, design, etc.
- Optimize budget to get leads as cheaply as possible.
- Create a short lead form:
- Name
- Phone
- Postal code or city
- What needs to be done (service/installation)
- Add clear text + offer, e.g., “40% OFF this week”, “Free Quote”, etc.
🔧 Requirements for the creative:
- It must be eye-catching
- Good if it evokes emotion “Oh no, what’s wrong with my air conditioner?”
- You can use the theme: “From 4 air conditioners — 20% OFF”
📈 What I expect:
- 3 campaigns ready to launch (3 languages)
- At least 2 creative options
- Optimal audience (your choice)
- Visual "hook". The creative must catch attention within the first seconds (in case of video — first 3 seconds, in case of banner — at first glance in the feed).
- Clear and attractive message. People should immediately understand: what we offer, for whom it is, and why they should click.
- Ad adaptation. Creatives must be optimized for social media ad formats (Facebook, Instagram). It is important that it looks “native” — not like a 2005 banner.
- Test results. We will test several options. A good creative will show high click-through rate (CTR), engagement, and low cost per lead (CPL).
