We are looking for a targeted advertising specialist to help set up lead generation for the website EvoCommerce.net through Meta Ads / Facebook / Instagram, according to the technical task - https://docs.google.com/document/d/1s4JxqCJQNjSKbYVFVktBxOAPQjzoW38PJD0e29hk9P0/edit?usp=sharing
EvoCommerce is a platform for creating B2C online stores, B2B portals, updating outdated e-commerce projects, transitioning from SaaS platforms, and developing a partner network.
Targeted advertising needs to be set up to attract applications in the following areas:
creation of a new online store;
updating an outdated online store;
transitioning from a SaaS platform to a proprietary e-commerce solution;
creating a B2B portal for wholesale trade;
attracting partners for collaboration.
What needs to be done
Analyze the landing pages of EvoCommerce.net, propose a structure for advertising campaigns, select target audiences, formulate advertising offers, prepare recommendations for creatives, set up or assist in setting up advertising in Meta Ads, connect UTM tags, and organize basic reporting on leads.
We expect not just the launch of ads, but a clear system of targeted advertising that will bring in targeted applications from business owners, company executives, manufacturers, distributors, online stores, web studios, and digital partners.
Expected result
Launched advertising campaigns, tested audiences, prepared creatives/offers, set up analytics, transfer of applications to CRM, and weekly reporting on effectiveness.
Requirements for the performer
A specialist with practical experience in targeted advertising for B2B, IT, e-commerce, SaaS, digital services, or web development is needed.
In your response, please briefly indicate your experience, examples of relevant cases, initial steps for launching advertising for EvoCommerce.net, estimated timelines, and cost of work.