Master of manicure, increasing client flow

City: Dubai, UAE
Specialization: Manicure, pedicure, nail extensions
Target audience: Women aged 20-45 living in Dubai, interested in beauty, fashion, self-care, with average to high income levels.
Budget: $690

Goals:
- Increase recognition of the manicurist in Dubai.
- Lead generation (appointment requests).
- Increase the number of clients and revenue.

Tools and approach:
1. Analysis of competitors and target audience: Studying competitors' offers, their pricing policies, visual style, and positioning. Researching the interests, behaviors, and demographic characteristics of the target audience.
2. Creating attractive content: Developing high-quality photos and videos of the manicurist's work, as well as lifestyle content reflecting the target audience's lifestyle.
3. Setting up targeted advertising on Facebook: Using various ad formats (images, videos, carousels), detailed targeting based on demographic characteristics, interests, and behaviors.
4. A/B testing: Comparing different ad variations, headlines, texts, and landing pages to determine the most effective combinations.
5. Optimization of advertising campaign: Monitoring results, analyzing effectiveness, and making adjustments to improve performance.

Results:
Received 154 leads (appointment requests).
Cost per lead was $4.5.
33 people booked procedures.
Revenue amounted to $2041.
Significantly increased recognition of the manicurist in Dubai.