Internet - shop "Poltovskaya Chicken"
Customer: Internet store, specializing in the production and delivery of bird meat from a private farm (chicken, butter, etc.))Target: Attracting new customers and increasing sales through targeted advertising on the Internet.Period: 1.5 monthsBudget and Results
Advertising budget: $1400.Total number of sales: 304.The cost of attracting a single client (CPA): $4.6.Strategy and Execution
1 .The target audience is determined on the basis of interests in healthy food, organic foods and fresh bird meat.The 2ndChannels Distribution: Use of social networks and search engines for targeted advertising.3 .Creative Advertisements: Development of attractive and informative advertising materials, emphasizing the quality and naturality of the products from a private farm.Analysis and Conclusions
Efficiency of the budget: With the overall budget of $1400 and $304 sales, the campaign showed high efficiency, taking into account the low cost of attracting the client.The 2ndCPA rating: The average customer attraction value was $4.6, which is an indicator of successful optimization of the advertising budget to the maximum yield.3 .Scalability: Given the success of the campaign, there is the potential to scal the advertising efforts in order to further increase sales and expand the customer base.
Advertising budget: $1400.Total number of sales: 304.The cost of attracting a single client (CPA): $4.6.Strategy and Execution
1 .The target audience is determined on the basis of interests in healthy food, organic foods and fresh bird meat.The 2ndChannels Distribution: Use of social networks and search engines for targeted advertising.3 .Creative Advertisements: Development of attractive and informative advertising materials, emphasizing the quality and naturality of the products from a private farm.Analysis and Conclusions
Efficiency of the budget: With the overall budget of $1400 and $304 sales, the campaign showed high efficiency, taking into account the low cost of attracting the client.The 2ndCPA rating: The average customer attraction value was $4.6, which is an indicator of successful optimization of the advertising budget to the maximum yield.3 .Scalability: Given the success of the campaign, there is the potential to scal the advertising efforts in order to further increase sales and expand the customer base.